MicroCare LCC today announced that it has hired Kevin Castonguay to serve as senior director of marketing for MicroCare Medical.
A 25+ year marketing executive, Castonguay brings experience in leading global strategies to accelerate revenue growth, expand market share and build high-performing brands. The strategic hire comes as the company continues to expand its presence as the go to provider for cleaning, coating and lubrication solutions across the medical device, dental and veterinary lifecycle.
As a skilled marketer, Castonguay will put his background in demand generation, go-to-market strategy, brand management, digital transformation and more to use at MicroCare Medical to increase brand awareness and drive preference among current and new customers.
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“We are thrilled to welcome Kevin to the MicroCare Medical marketing team,” said Sean Gallimore, chief operating officer at MicroCare Medical. “Kevin’s expertise in building strategic marketing initiatives and leading all aspects of execution on a global scale is exactly what is needed to continue driving the MicroCare Medical brand presence with customers who can benefit from our solutions around the world.”
Previously, Castonguay held marketing roles with leading companies including Ametek, Acme United Corporation and Danaher Corporation. Castonguay also serves on the board of directors for the Western New England University College of Business.
