by
Robert Garment, Executive Editor | April 08, 2009
The Imus Cattle Ranch for Kids with Cancer
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The Imus Ranch is an authentic, 4,000 acre cattle ranch located near Ribera, NM, approximately 50 miles northeast of Santa Fe. Ten times a year for two-week sessions, the Ranch welcomes children suffering from cancer, serious blood disorders, and those who have lost siblings to Sudden Infant Death Syndrome. The Ranch is a 501(3)(c) charity financed by Don Imus' fundraising efforts, and by 100% of the profits from Deirdre Imus' retail Greening The Cleaning (GTC) product line and Imus Ranch food products.
Don and Deirdre Imus spending
time with children at
The Imus Ranch.
The Imuses make sure that parents and their children understand the Ranch's fundamental philosophy. It is not your typical summer camp - at all. Or as Don Imus, in his own eloquent, understated way puts it, "This is not Camp Happy Face." The children work from dawn to dusk doing the jobs of real cowboys and cowgirls. They round up horses and Texas Longhorns, herd and feed sheep, buffalo, chickens, goats and donkeys, and also learn to rope and tie a calf.
Don and Deirdre Imus personally spend each day with the children at the Ranch. They say their objective is to encourage the children to experience a sense of achievement, responsibility and selfesteem through hard work and fun, while restoring their pride and dignity. Many children are convinced that because they are sick they are not normal, but at the Imus Ranch they quickly discover they can do anything any other kid can do.
The Deirdre Imus Environmental Center for Pediatric Oncology
The Deirdre Imus Environmental Center for Pediatric Oncology was founded in 2001. Its creation was inspired by Mrs. Imus' concern for children's health and the success in the greening of Hackensack University Medical Center.
In Mrs. Imus' own words, the mission of the Center is, "to identify, control, and ultimately prevent exposure to the environmental toxins that are causing children to become sick - that's the bottom line."
Deirdre and the staff strive to bring about fundamental health improvements in the lives of children today and in generations to come. Through their education and outreach programs, they help disseminate information for parents and the community. They formed a task force to investigate the reported high incidence of autism and other learning disorders among children born to teachers working at a school in New Jersey. They are also leading a clinical study to investigate a pesticide-free alternative to traditional head lice treatments.
