Andover, MA -Royal Philips Electronics (NYSE: PHG, AEX: PHI) has announced U.S. commercial availability of Philips Motiva, its groundbreaking TV-based platform for remote patient management. Besides vital sign monitoring, Motiva engages patients daily with personalized interactive content helping care managers reach more patients, influence long-term behavior and lower healthcare costs.

"Motiva gives patients a friendly and familiar way to connect everyday with their healthcare organizations - the home television," said Jay Mazelsky, vice president and general manager, for Philips Medical Systems. "Nearly everyone has a TV and Motiva transforms this common household device into a whole new way for nurses to educate, motivate and communicate with their patients. Equally important, Motiva lets clinicians continuously track each patient's level of knowledge, motivation and confidence to achieve specific health goals related to his or her chronic condition. It's a powerful combination designed to help organizations address both quality of life and cost of quality care."

Designing Motiva around patient needs, Philips called on experts in the company's consumer electronics business to learn how to wrap this `high tech' system in an easy-to-use package, consistent with the overall Philips commitment to `Sense and Simplicity." With a simplified user interface, patients only need to operate a few buttons on a Motiva remote control, while the secure broadband connection and set-top box installed at enrollment make the connection work.
In a usability study conducted in early 2005 in New Jersey, Motiva earned high marks from patients as old as 81. Said one patient, "If you know how to press a button, you know how it operates. The TV screen tells you everything you need to do." Nurses found the system helped improve their connection with patients. The usability study was followed in June 2005 by a trial of Motiva in the Netherlands by leading Dutch healthcare insurer, Achmea.

Monitoring and management key to the Motiva experience

Motiva supports daily vital signs monitoring for high-acuity patients using wireless devices installed in the home. The current product includes Bluetooth-enabled weight measurement, while future Motiva releases are expected to incorporate blood pressure and glucose measurement.

For every patient, Motiva monitors ongoing health status, usage patterns and regularly queries patients about changes in their knowledge, motivation and confidence levels -- insights nurses can use to adapt care plans and gauge impact on long-term behavior.

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