Andover, Mass., USA - Royal Philips (NYSE: PHG; AEX: PHI), and the Poudre Valley Health System (PVHS) today announced a multi-year agreement to install diagnostic imaging equipment and a comprehensive healthcare informatics system throughout PVHS. Armed with the latest technologies in diagnostic imaging and image management, PVHS will continue its vision of providing world class health care and customer service to patients and families in northern Colorado, southern Wyoming and western Nebraska.

George Hayes, CEO of Medical Center of the Rockies says, "In evaluating potential partnerships, we were looking for a single vendor to provide diagnostic and interventional imaging, patient monitoring, and picture archiving and communication systems (PACS). The collaborative relationship between Philips Medical Systems and PVHS is like nothing I have experienced in my career; I see this being a very productive relationship, as we open the doors of MCR and as it expands to further serve the region."

Medical Center of the Rockies, in Loveland, Colo., is a new state-of-the-art regional hospital specializing in cardiac and trauma care that was developed to address the healthcare needs of the population in the Rocky Mountain region. Scheduled to open in February 2007, MCR is the first new full service hospital built to serve this region since 1985. Area patients will benefit from the new Philips diagnostic imaging equipment including magnetic resonance (MR), computed tomography (CT), cardiology and radiology PACS, nuclear medicine, general and cardiac ultrasound, digital and general radiography and fluoroscopy. PVHS expects enhanced customer service, increased efficiencies, shorter wait times, and access to advanced medical care through the use of highly innovative technology, such as iSite PACS and the Allura Xper FD 20 cardiovascular X-ray system.


"Improved connectivity between Poudre Valley Health System's multiple facilities and centers using iSite PACS allows for an enhanced patient
experience through efficiencies in diagnosis and treatment," said Kelly Londy, vice president, Strategic Business, for Philips Medical Systems. "PVHS is a progressive organization with the drive to become the best, providing the community with advanced technology to meet the healthcare needs in which it serves."

Russ Branzell, Chief Information Officer at PVHS, says, "Information technology has played a major role in keeping our organization at the forefront of medicine. We rely heavily on IT to help us improve patient documentation and outcomes and believe that Philips' products are at the leading edge in the medical equipment industry. It's a natural fit." Branzell has led the way for PVHS to be named, for three years running, one of the nation's 100 "most wired" healthcare providers by Hospitals and Health Networks journal. PVHS has also been recognized as one of the nations 500 most innovative users of information technology by Information Week.

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