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for urology

Olympus to unveil five new urology devices at AUA 2015

by Gus Iversen , Editor in Chief
Attendees of the American Urological Association's annual meeting in New Orleans will have an opportunity to get the first glimpse at a variety of new urological developments being added to the Olympus medical portfolio.

"This is an exciting time to be a medical device company in the Urology space," said Richard Reynolds, executive vice president of sales, marketing and shared services for the Medical Systems Group at Olympus, in a statement. "New advancements in imaging, stone management and the use of proprietary tumor detection technology, combined with our commitment to valuable partnerships and innovations in pricing structures, are helping physicians meet the triple aim of health care reform by improving quality, reducing costs and enhancing patient satisfaction."

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Special-Pricing Available on Medical Displays, Patient Monitors, Recorders, Printers, Media, Ultrasound Machines, and Cameras.This includes Top Brands such as SONY, BARCO, NDS, NEC, LG, EDAN, EIZO, ELO, FSN, PANASONIC, MITSUBISHI, OLYMPUS, & WIDE.

Here are the names and vendor descriptions of the five items:

GLIDEWIRE Hydrophilic Coated Urologic Guidewire Olympus is now the exclusive distributor of the most-requested brand in guidewire, the Terumo GLIDEWIRE Urologic Guidewire.

ShockPulse - SE This next generation CyberWand, Dual Action Lithotripsy System with integrated suction and hand activation, fragments and removes stones even more efficiently.

UltraTrack Hybrid Guidewire This everyday guidewire combines the flexibility of a hydrophilic wire at the tip and a stiff body to maintain position and assist in device passage.

UroPass Access Sheath full portfolio For establishing atraumatic passage, the hydrophilic-coated sheath and gradual tapered dilator tip eases placement and allows for multiple passage of endoscopes and retrieval devices. The sheath provides fast access through the urethra and to the kidney, enabling multiple passages of instruments safely.

200 Series Laser Fiber This thin fiber balances a small diameter with the optimal laser energy transmission, allowing scope flexibility and improved irrigation. This slim fiber complements the full offering of lasers and laser fibers.

Designed with performance and patient safety in mind, the new Urology lineup can help facilities address the three key requirements of health care reform. Design advancements in the stone and wire products mean more precise access to complicated anatomy with less risk of trauma and improved overall quality of care. For patients, Olympus said these new products offer protection against perforation and trauma during urological treatments, leading to a reduced chance of complications and faster healing.

In addition, the Olympus Advantage Program — designed to reduce the overall cost of Olympus capital products such as rigid and flexible scopes, cameras and processors — will be extended to its urology market. Customers who choose the high quality Stone disposable devices, such as guidewires, balloons and stents, will receive credits toward their Olympus capital equipment costs while dramatically reducing the overall spend.

The new items will be showcased at the AUA's 2015 annual meeting, May 15-19 in New Orleans.


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