"Kids' aspirations to make it to the Major Leagues are such an enduring part of the tradition of baseball, and with this PSA these dreams take on a renewed significance," said SU2C Co-Founder Rusty Robertson. "MLB has been there for us since the beginning. Beyond their extraordinary generosity, MLB has brought home the emotional impact of our movement in an inspiring way. When 50,000 people stand up in a baseball stadium holding placards with the names of loved ones in the fight or someone lost to cancer, it sends an important message to anyone struggling with this disease: 'You are not alone. We are fighting alongside you'."
In 2013, Stand Up To Cancer and the St. Baldrick's Foundation, a volunteer-powered charity dedicated to funding the best childhood cancer research, collaborated to fund a Pediatric Cancer Dream Team, which is investigating new therapies for high-risk, difficult to treat childhood cancers. Through its Innovative Research Grants (IRG) program, SU2C has also supported nine individual early-career scientists and physicians whose work is focused on or could significantly impact pediatric cancer.
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"It is so special to be involved in such an inspiring campaign with Stand Up To Cancer and MLB," said Anthony Rizzo of the Chicago Cubs. "As a cancer survivor, I know firsthand what it takes to fight this disease— courage, strength, and the support of people all around you cheering you on. I'm proud to play for an organization that understands how powerful our voices are in the fight against cancer." In addition to his involvement with SU2C, Rizzo is the founder and creator of the Anthony Rizzo Family Foundation, a 501(c)(3) non-profit organization founded in 2012, which is run entirely by his family, close friends, and management team. Together, they work to provide support to children and their families battling cancer while raising money for cancer research.
The PSA was filmed in a community park in Los Angeles, and builds on the previous SU2C PSAs created with MLB, including the "Baseball Believes" campaign featuring celebrity ambassadors Steve Carell, Colin Hanks and Ken Jeong at Fenway Park. "Potential" was directed by Scott Vincent of Hungry Man and produced in collaboration with Major League Baseball and Stand Up To Cancer Production.
Since SU2C's launch in 2008, Major League Baseball has provided year-round promotional support, including featured spotlights during the World Series, the MLB All-Star Game and many other individual games and activities throughout the year.
