LOS ANGELES, Oct. 29, 2015 /PRNewswire/ -- Stand Up To Cancer (SU2C) is set to debut a new PSA campaign, titled "Potential," in collaboration with SU2C founding donor, Major League Baseball. The moving PSA campaign offers an intimate look into the lives of MLB stars when they were young and developing their passion for baseball— featuring cancer survivor and Chicago Cubs first baseman Anthony Rizzo, as well as Washington Nationals right fielder Bryce Harper, center fielder Mike Trout of the Los Angeles Angels, Seattle Mariners pitcher Felix Hernandez, Toronto Blue Jays pitcher David Price and center fielder Andrew McCutchen of the Pittsburgh Pirates. The new PSAs debut Friday, October 30th during Game Three of the 2015 World Series. MLB and its 30 Clubs are the founding donors of SU2C, committing nearly $40 million, to date, to SU2C's innovative cancer research.

Along with authentic home video footage and photographs of these MLB stars, the PSA highlights children who have survived, or are currently in the fight against, cancer. More than 163,000 kids are diagnosed with cancer each year worldwide. "Potential" reminds audiences that every great baseball player was once a kid too, dreaming of playing in the big leagues. The early childhood images underscore the message that every kid deserves the chance to dream big without the prospect of facing a cancer diagnosis in their way. To bring this powerful PSA to life, the campaign features 7-year-old Pearl Bucknam, a Wilm's Tumor survivor, 9-year-old Dylan Roslauski whose Acute Lymphoblastic Leukemia is now in remission and 8-year-old Aidan Smithburger who is currently fighting Acute Lymphoblastic Leukemia. Roslauski is a graduate of the Pablove Foundation Shutterbugs Program, and Smithburger is associated with the Michael Hoefflin Foundation.

"Major League Baseball's foremost goals revolve around children, and we are grateful that many kids aspire to call themselves Major Leaguers one day. In that spirit, the new public service announcement by our friends at Stand Up To Cancer is particularly meaningful," said Commissioner of Baseball Robert D. Manfred, Jr. "Throughout the 2015 World Series, it will be an honor for our game to shine a light on boys and girls who are truly courageous and inspirational. Major League Baseball is proud to support Stand Up To Cancer's mission to fund groundbreaking cancer research – and to make everyone who is diagnosed with cancer a survivor."

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