From the July 2016 issue of HealthCare Business News magazine

“We are acutely aware that what our customers want is to stand out and make an impact in this industry,” says Page. “By ensuring that they have a chance to enhance their company’s visibility to a wider target audience, we are able to help them achieve their business goals with a maximized return on investment. Not only does our structured and integrated marketing campaign mean that we get all the right people to the same place at the same time, but we also understand the importance of facilitating effective commercial opportunities for the participants.”

Under Informa’s stewardship, FIME will now offer a multi-specialty workshop program in line with Informa’s motto of “Exhibition with Education,” providing an unrivalled knowledge-sharing and business networking platform for health care trade professionals in the region. The free-to-attend industry workshops and seminars will feature renowned international speakers, specializing in a variety of topics purposefully built to tackle current challenges and issues within the medical and health care industry worldwide. With clear signs that the U.S. medical device market will remain buoyant throughout 2016 and 2017, the workshop agenda will focus on rules and regulations governing medical devices in the U.S. and Latin America, as well as FDA compliance procedures, import and export processes and the challenges of dealers and distributors entering the U.S. medical device market.


Commenting on the importance of combining business opportunities with actionable skills through education, Page says, “We identified that FIME attendees would benefit from the addition of a strategic workshop program that would give them the right tools to be confident about their business strategy for expansion. In a market which is by far the world’s largest in terms of volume and purchasing power, it is important for those wanting to become part of this growth to have a clear understanding of the business trends that will ultimately shape their business.”

Some of the key speakers addressing the audience of C-suite executives, government officials, hospital management, clinicians, technicians and business development professionals include: Richard Vincins, vice president of QA/RA, Emergo, USA; Shelly Garg, attorney — FDA Practice Group, Sandler, Travis and Rosenberg, USA; Divya Khullar, managing partner, www. USAPatents.com, USA; Maggie Morales-Perez, president and CEO, Healthcare International Partners, USA; Juliana Negrini and Nathalia Medina, Vera Rosas Group, Brazil; and Lucas Rodrigues, Passarini Consulting, Mexico.

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