by
Gus Iversen, Editor in Chief | October 19, 2018
From the October 2018 issue of HealthCare Business News magazine
I would argue that therapeutic radiation is among the worst brands in healthcare, patients would rather undergo just about anything else other than radiation, and this harkens back to a time when radiation was incredibly primitive, 30 or 40 years ago and beyond… Image guidance and accurate targeting and stereotactic techniques have transformed what’s possible with modern radiation, but the world doesn’t know about it.
Part of the reason is because most equipment has been hidden away in basements, entombed in concrete, so now that we don’t need vaults anymore we intend to be much more in your face with what new modern equipment looks like, so it is rather dramatic looking.
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