Take devices for medical imaging or app-controlled wearables when they are used for monitoring vital signs, for example. Innovations for these products and devices have since trended toward being primarily software based. They are no longer the result of developments in new technical components as they were in the past.

It therefore makes sense to group together what belongs together in terms of content at MEDICA. That’s why the digital health area is now in close proximity to the medical technology halls.


The entire MEDICA project team is involved in these kinds of important changes, and I look at it as my job to initiate processes like these and to play a proactive role in them.

HCB News: MEDICA is a very international event. Which countries typically have the highest representation among the exhibitors?

WD: Apart from Germany, the greatest demand for space traditionally comes from Italy, the USA, China, France, Great Britain, South Korea and now also countries like Turkey, for example.

HCB News: Do you have any tips for exhibitors on how to make the most of their time?

WD: Preparing well beforehand and following up after their trade fair participation are crucial. Every exhibitor should therefore “beat the promotional drum” to promote their MEDICA participation. To support exhibitor promotions, we offer a variety of services and inform all companies involved well in advance of MEDICA’s opening.


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