November 28, 2005 -- Chicago - Exhibiting seamless operation and connectivity of its radiology portfolio through actual patient case studies, Royal Philips Electronics showed that its advanced medical imaging technology and information management systems provide healthcare professionals with state-of-the-art products and services to better serve the needs of their patients.

At RSNA, Philips highlights "Ana" and her family, anonymous patients whose personal medical history is told through diagnostic images and medical data throughout the Philips booth (#1129). The case study of Ana and her family highlights real patient benefits of medical environments that are fully integrated across the radiology spectrum.

"Philips is keenly aware that in order to contribute to the increased efficiency, safety and effectiveness of the healthcare system we need to design advanced new medical technologies that are fully integrated with their surroundings," said Brent Shafer, executive vice president and CEO, North America, for Philips Medical Systems. "Our technology portfolio clearly illustrates how the advanced new radiology solutions we are introducing this year, and have in past years, all integrate into the patient care cycle, allowing clinicians to focus on their patients."
Ana and her family's medical experience plays out on several of the new products being introduced this year at RSNA, including Philips Smart Exam, a breakthrough in magnetic resonance (MR) enabling improved workflow efficiencies and clinical scan quality; Philips Brilliance Workspace Portal and Halo, computed tomography (CT) products that address patient throughput and comfort with unique data management, access and design elements; and Philips PET/CT Viewer available on the Extended Brilliance Workspace, an intuitive, yet powerful PET/CT viewing environment that can easily adapt to the productivity needs of individual users, substantially improving workflow and efficiency for routine clinical review.

At the Philips RSNA booth, attendees can view Ana and her physician's interaction around a CT scan of Ana's hip after complaints of recurrent pain. It also showcases how other diagnostic tools - including Precedence SPECT/CT, Allura Xper FD20 and DigitalDiagnost - are used to help diagnose Ana's brother, who suffers from liver disease, and Ana's father, who has neurological issues, as well as data management issues for the administrator monitoring the family's care.

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