dismiss

Clean Sweep Live Auction on Wed. May 1st. Click to view the full inventory

DOTmed Home MRI Oncology Ultrasound Molecular Imaging X-Ray Cardiology Health IT Business Affairs
News Home Parts & Service Operating Room CT Women's Health Proton Therapy Endoscopy HTMs Pediatrics
SEARCH
Current Location:
>
> This Story


Log in or Register to rate this News Story
Forward Printable StoryPrint Comment
advertisement

 

advertisement

 

More Magazine Features

Breaking barriers in Alzheimer’s disease with focused ultrasound Researchers at Sunnybrook in Toronto are closing the therapeutic gap

Medical community finds ways to make TAVR safer for at-risk patients Improving outcomes with special procedures

What’s new in C-arms and tables? Smaller footprint and dose reduction are defining a new generation of equipment

Getting to the heart of cardiac ultrasound technology From premium systems to point of care, an expanding market

Soothing pediatric imaging fears: Experts discuss options Pediatric imaging should be fun and games

See All Magazine Features  

More Industry Headlines

Peeling back the Medicare Advantage onion Understanding the high growth rate of MA plan coverage

New 'roadmap' paves the way for AI innovations in radiology Aims to advance foundational AI research for imaging

FDA finds duodenoscope contamination risk still too high Up to 5.4 percent of properly collected samples has 'high concern' organisms

Israeli researchers develop first 3D heart from patient's biological materials A first — complete with blood vessels, ventricles and cells

Air medical transportation: How a 15-minute ride may cost $30,000, and how we can change it Reducing sky-high transport expenses

Using comic illustrations to support patient understanding of cardiac catheterization Making patients more satisfied, less anxious and more informed

X-ray sheds new light on ancient mummy The Everhart Museum in PA tapped Geisinger Radiology for help

HHS releases second draft of TEFCA for nationwide interoperability Requirements for sharing electronic health information

Improving surgical outcomes by imaging head and neck tumors in real time Researchers use tech developed by Perimeter Medical Imaging

Mastering microbes in the healthcare setting Killing bacteria, chemical-free

Selenia Dimension breast
tomosynthesis system, image
courtesy of Hologic

Despite obstacles, 3-D mammo is making huge strides

by Sean Ruck , Contributing Editor
From the July 2014 issue of DOTmed HealthCare Business News magazine

At RSNA 2011, Dr. Stephen Rose, founder and president of Houston Breast Imaging was invited to give a presentation on digital breast tomosynthesis. At the time, although the technology had received a fair share of write-ups, radiologists with handson experience were rare since earlier that year, Hologic’s Selenia Dimensions was the first breast tomosynthesis system to receive FDA 510(k) clearance.

DOTmed News interviewed Rose during the show and while he praised the technology, he admitted there were some challenges to overcome. For one, digital breast tomosynthesis, or 3-D mammography, existed for years and was in use in research facilities, but it was a new technology for the general health care marketplace. But digital 2-D mammography was also still relatively new to market, which meant facilities that hadn’t recouped the investment yet might be reluctant or financially unable to take a leap again so soon. That was coupled with a complete absence of reimbursement dollars, meaning facilities enlisting the aid of 3-D mammo would have to consider the peripheral value of the technology.

Story Continues Below Advertisement

Servicing GE Nuclear Medicine equipment with OEM trained engineers

We offer full service contracts, PM contracts, rapid response, time and material,camera relocation. Nuclear medicine equipment service provider since 1975. Click or call now for more information 800 96 NUMED



Rose predicted reimbursement would land within 20 percent of the current digital 2-D mammogram reimbursement scale. He also predicted that it would completely replace that technology by 2016. Although studies supporting the promise of 3-D are being introduced fairly regularly, Rose’s predictions have yet to be realized.

3-D mammo finds a home
Hospital consolidation may be a boon to 3-D mammo. Although it has led to less competition for the remaining facilities, they still need to attract and retain a customer base and the large health care systems are more likely to have the capital to do it. “Digital breast tomosynthesis is still evolving in many ways, it’s certainly very expensive,” Rohit Inamdar, senior associate and medical physicist for the Applied Solutions Group at ECRI Institute tells DOTmed HealthCare Business News. “It’s the well-capitalized and well-resourced that will be the early adopters. The counterpoint, if you are a large, independent women’s imaging center, having DBT in your facility may give you a strong marketing tool,” he says.

With 3-D mammo not receiving reimbursement, marketing is likely to be somewhere on the list of benefits when facilities are considering the purchase. That was certainly a point that Dr. Lara Hardesty, the director of breast imaging for the University of Colorado drove home when she made the case to purchase a 3-D mammo unit. “As a university practice, we have a very large number of patients who, once they’re diagnosed with an abnormality, want to come to us for care,” she tells HCBN. “But we had a difficult time getting them in for an initial screening.”

  Pages: 1 - 2 - 3 >>

Related:


You Must Be Logged In To Post A Comment

Advertise
Increase Your
Brand Awareness
Auctions + Private Sales
Get The
Best Price
Buy Equipment/Parts
Find The
Lowest Price
Daily News
Read The
Latest News
Directory
Browse All
DOTmed Users
Ethics on DOTmed
View Our
Ethics Program
Gold Parts Vendor Program
Receive PH
Requests
Gold Service Dealer Program
Receive RFP/PS
Requests
Healthcare Providers
See all
HCP Tools
Jobs/Training
Find/Fill
A Job
Parts Hunter +EasyPay
Get Parts
Quotes
Recently Certified
View Recently
Certified Users
Recently Rated
View Recently
Certified Users
Rental Central
Rent Equipment
For Less
Sell Equipment/Parts
Get The
Most Money
Service Technicians Forum
Find Help
And Advice
Simple RFP
Get Equipment
Quotes
Virtual Trade Show
Find Service
For Equipment
Access and use of this site is subject to the terms and conditions of our LEGAL NOTICE & PRIVACY NOTICE
Property of and Proprietary to DOTmed.com, Inc. Copyright ©2001-2019 DOTmed.com, Inc.
ALL RIGHTS RESERVED