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Philips moving big into software game: CEO

by Thomas Dworetzky, Contributing Reporter | November 28, 2016
Business Affairs RSNA

– 4-D-TRANCE produces contrast-free 4-D images of brain vascular anatomy. It allows the radiologist to evaluate both the vascular anatomy and blood flow dynamics.

− MultiBand SENSE allows for the simultaneous acquisition of multiple slices in the brain during fMR exams. The radiologists can increase coverage or resolution without lengthening the scan time.

It also has just announced PerformanceBridge, a new suite of performance management software and services to assist radiology departments. It provides a secure, cloud-based or on-premise software solution, to permit access to near real-time data on departmental performance.

"We are committed to delivering next-generation software and services to bring the power of informatics and decision support to radiology," said Rob Cascella, CEO of the Diagnosis and Treatment businesses at Philips.

"PerformanceBridge Practice has incredible promise for data-driven practice management, including exciting things such as a real local market referral pattern analysis, as well as asset and technologist utilization insights," said Dr. Christoph Wald, chairman, Department of Radiology at Lahey Hospital & Medical Center and Professor of Radiology at Tufts University Medical School.

It also has just unveiled its latest version of DoseWise Portal 2.2, the radiation-dose management software platform. The latest release boosts connectivity and informatics capabilities.

"This next generation of DoseWise Portal provides clinicians with a full picture of the patient's exposure history within that institution, for enhanced decision support to ensure that proper dose optimization and justification for exam ordering is accomplished right the first time," said Dominic Siewko, clinical marketing leader and former radiation safety officer at Philips.

EDITOR'S NOTE: An earlier version of this article's first paragraph incorrectly suggested that Philips was "getting out" of manufacturing equipment. That is not the case. A spokesperson for the company has stated that Philips is committed to its imaging business, and intends to increasingly combine that business with smart devices, software (including AI) and value-added services.

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