DOTmed Home MRI Oncology Ultrasound Molecular Imaging X-Ray Cardiology Health IT Business Affairs
News Home Parts & Service Operating Room CT Women's Health Proton Therapy Endoscopy HTMs Mobile Imaging
SEARCH
Current Location:
>
> This Story


Log in or Register to rate this News Story
Forward Printable StoryPrint Comment
advertisement

 

advertisement

 

Business Affairs Homepage

Varian acquires Noona Healthcare Gains mobile service app that captures PROs

Philly leads US cities in need of radiologists Shortages continue to leave radiologists in high demand

Siemens Healthineers holds grand opening of new Erlangen HQ Continuing its 140 year presence in the city

Does GE CEO move cast doubt on healthcare spinoff? Industry analysts weigh in on how this could change the game plan

Healthcare has a serious problem with wasted spending How supply chain can hold the key to more efficient hospital finances

Mass imaging exam cancellations by VA puts veterans lives at risk Medically needed scans reportedly removed from schedule to reduce backlog

Hologic to acquire Focal Therapeutics for $125 million Furthering its expansion into the breast conservation surgery market

GE CEO Flannery is out as Culp Jr. named chairman and CEO The latest shake-up in a year full of transitions

China tariffs now hit $4.7 billion worth of U.S. medical devices AdvaMed warns that things could get worse before they get better

Samsung in talks with Nipro for medical device division sale May sharpen focus on diagnostic imaging solutions

Opportunity for manufacturers
to step it up

Survey finds medical devices not meeting provider expectations

by Lauren Dubinsky , Senior Reporter
The medical devices on the market are not on par with the expectations of health care professionals, according to a recent survey conducted by Vennli.

More than 9,000 physicians, dentists and other clinicians were asked questions about what drives them to purchase medical devices.

Story Continues Below Advertisement

Dunlee announces the relaunch of DA135 CT/e, DA165NP and Akron tubes

Dunlee announces the return of the DA135 CT/e, DA165NP, S532B and S532Q(known as the Akron tubes) CT Replacement tubes, making its full portfolio of CT tubes for GE and Siemens CT scanners available once again.Click to learn more



"My hope is that this study will help medical device marketers recognize they have an incredible opportunity to listen to the voice of the marketplace," Rachel Mele, general manager of health care at Vennli, told HCB News.

The survey revealed that over 90 percent of the respondents believe that patient outcomes are important to consider when selecting a medical device. However, less than 60 percent of the respondents reported that the companies were performing up to their expectations.

As the industry transitions from the fee-for-service model to value-based care, health care providers are challenged to improve outcomes. Mele said that since health care providers are subject to more scrutiny, it's natural for them to put pressure on the medical device market to help them perform at a higher level.

An article that accompanied the survey stated that medical device manufacturers need to invest more in high-quality clinical studies. The challenge is that those take a long time to complete and are often expensive to fund.

The survey also found that 62 percent of the respondents reported that it's important for the device to be recommended by a key opinion leader in the industry. They're more concerned with whether the devices are low risk, efficient, from a proven or trusted brand and generate consistent outcomes.

Flexible contract options are also important for over 80 percent of the respondents, but less than 40 percent of the companies are providing that.

"When looking at the disconnect between importance around attributes such as customer service, it's likely due to companies like Amazon and Apple," said Mele. "They have changed expectations, and in general, the medical device market has significant catching-up to do to meet the increasing trend in high customer service."

Business Affairs Homepage


You Must Be Logged In To Post A Comment

Advertise
Increase Your
Brand Awareness
Auctions + Private Sales
Get The
Best Price
Buy Equipment/Parts
Find The
Lowest Price
Daily News
Read The
Latest News
Directory
Browse All
DOTmed Users
Ethics on DOTmed
View Our
Ethics Program
Gold Parts Vendor Program
Receive PH
Requests
Gold Service Dealer Program
Receive RFP/PS
Requests
Healthcare Providers
See all
HCP Tools
Jobs/Training
Find/Fill
A Job
Parts Hunter +EasyPay
Get Parts
Quotes
Recently Certified
View Recently
Certified Users
Recently Rated
View Recently
Certified Users
Rental Central
Rent Equipment
For Less
Sell Equipment/Parts
Get The
Most Money
Service Technicians Forum
Find Help
And Advice
Simple RFP
Get Equipment
Quotes
Virtual Trade Show
Find Service
For Equipment
Access and use of this site is subject to the terms and conditions of our LEGAL NOTICE & PRIVACY NOTICE
Property of and Proprietary to DOTmed.com, Inc. Copyright ©2001-2018 DOTmed.com, Inc.
ALL RIGHTS RESERVED