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Q&A with Brian Eastwood of World Health Care Congress

by Sean Ruck, Contributing Editor | March 17, 2020
Business Affairs
Brian Eastwood
The 17th annual World Health Care Congress (WHCC20) which was scheduled to take place in Washington, D.C. March 29 – April 1 has been postponed. Event coordinators are working on rescheduling for later this year. HealthCare Business News spoke with Brian Eastwood, senior healthcare content strategist for WHCC to learn more about the annual event.

HealthCare Business News: What is the theme for this year’s congress?
Brian Eastwood: Our theme, “17 Years of Empowering and Connecting Leaders in Health Care Transformation,“ is our branding for the year, focusing on our history and what we offer attendees.
HCB News: Speaking a little more about that theme, who are the leaders you connect?
BE: The event brings together representatives from health systems and hospitals, health plans, employer groups, as well as brokers, policy makers and government officials and a broad spectrum of technology providers. The vast majority of our attendance is at the leadership level of vice president and above, the decision-maker level essentially. They’re the ones setting strategic direction around healthcare strategy and carrying that through to work with their teams to execute on that strategy.

HCB News: And for the second part of that tagline, what are some of the conversations surrounding the idea of transformation?
BE: When we look at a transformation, I think the emphasis is on what those systems are doing to bend the cost curve. How are they looking to improve care quality? How are they looking to improve efficiency?

It’s comparing the ways things have traditionally been done at their organizations to what’s being considered for the future as far as healthcare delivery and payments. What are the examples they can share regarding strategies to achieve savings and improve outcomes? There are also conversations about addressing the large challenges which reach beyond what an individual organization might be dealing with.

HCB News: The exhibitor list is small, does that mean the income generation is through attendee fees or do exhibitors pay a large fee to get in front of your audience?
BE: It’s actually an even split. We try to be mindful about who comes in at the exhibitor level. We recognize for both the individual attendees as well as the companies exhibiting that the regular tradeshow format isn’t where they see value. So the emphasis is less about getting everyone in the door and more about making sure the companies coming in have something that is a compelling value-added offering for attendees. Beyond just having them be present, we work with exhibitors to help them meet with the organizations they’re interested in meeting with and engaging with key stakeholders.

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