From the March 2013 issue of HealthCare Business News magazine
Professor Friebe also thinks that, in time, the training difficulties will be solved as a new generation of doctors comes up that’s familiar with these rooms. In Germany, for instance, where Friebe teaches, of the 34 university clinics that train new doctors, each has a hybrid OR. “I see it increasing,” he says. “(Doctors) will be much more adapted to this technology in the future.”
Vendors will possibly change, too.
“Vendors have to step up and be a best-practice adviser as opposed to just [saying], ‘Customer’s always right,’” Ising says. “[Customers] want the vendors to be better advisers. If the vendor can help steer them to the most optimal way to manage the room, that’s going to be the most well received.”
The appeal of a hybrid OR will spread to other specialties, too. Neurosurgery, orthopedics, thoracic lung surgery, liver re-sections, trauma – all look to benefit from image-guided, less invasive procedures in the future, Siemens’ Kulkarni says. That’s why he thinks instead of calling it a hybrid OR, it might soon be called a “universal room.” And that, he thinks, could be awfully appealing to health care administrators.
“You have one room which can do anything and everything,” he envisions. “What would you as a hospital CFO or CEO prefer, a workhorse that can be turned into anything in a jiffy, or everything separate?”
“It’s something to think about,” he adds.
DOTmed Registered DMBN March 2013 - OR Suite Companies
Names in boldface are Premium Listings.
Domestic
Tom Kimmes, Alpha Medical Equipment, Inc., AR
Veronica Villanueva, Comerlat Enterprises LLC, CA
Jeovanni Rivas, Comprehensive Equipment Management Corporation, FL
Moshe Alkalay, Hi Tech Int'l Group, FL
DOTmed Certified
Alda Clemmey, Saffire Medical, MA
DOTmed Certified
DOTmed 100
Michael Koda, Minnesota Medical Redistributors, MN
DOTmed Certified
Bob Adair, MedSource CES, Inc., OK
Philip Mothena, Simple Solutions, Inc., VA
International
Vladimer Chipashvili, Medical Innovations Company, Ltd, Georgia
Deepak Raj Onta, Himalaya Intermed, Nepal
Dan Kongsted, Cervius Medical, Denmark
Ashish Bhavsar, Wave Visions, India
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