Over 150 Total Lots Up For Auction at One Location - CA 05/31

Michael Friebe’s 32nd private, slightly biased, and as always subjective RSNA report

December 06, 2022
Business Affairs
GE: very open design, inviting, coffee place in the center with comfortable auditorium, clearly organised.

I additionally liked the separate area demonstrating the work that GE invested in optimizing a WOMENS HEALTH workflow to reduce SCANCIETY (anxiety before going to a breast examination and the associated waiting time till a clear diagnosis - including biopsy and pathology - has been communicated). Really nicely done. And the third reason for GE was the individualized coffee (see picture) - I talked to the operator who told me that by Tuesday evening they had already served 3.500 of those.

SIEMENS HEALTHINEERS was structured and laid out very well and also quite open. Maybe a little too structured for me. But still the 3rd place!

I also liked the HOLOGIC and BAYER booth … open and colourful. Congratulations!

PHILIPS was exactly like last year - a closed fortress … nice inside, if you actually dared to go there … that I disliked last year already. There must be someone in their marketing department that believes that this is the way to go. Did not attract me. Rethink!

Small company booth price goes to KOIS … I love their colourful and attractive setup. Well done Chad!

And the last words and pictures are left to the main reason for me to go to the RSNA:

To nurture and expand the network of friends, and collaborators.

Thank you for meeting with me and exchanging ideas.

On my way to O’Hare now to catch LH 431 back to Frankfurt!

I am already looking forward to 2023 for my 33rd visit.

Please stay in touch and lets meet at the 2023 RSNA in Chicago.



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